Windows Phone News: Nokia - 4.4 million Lumia devices sold in Q4, results beat expectations


Thursday, January 10, 2013

Nokia - 4.4 million Lumia devices sold in Q4, results beat expectations

While all the media spotlight is focused on the great global consumer electronics being held in Las Vegas, Nokia, surprisingly announced results for the last quarter of the year sales. Encouraging results for the Finnish company that in the last period of the previous year put on the market more than 4.4 million Lumia devices, obtaining better than expected results.
Nokia said that net sales of its smart devices totaled approximately € 1.2 billion, with a total volume of 6.6 million units.  Of these, Nokia has managed to sell 4.4 million smartphones Lumia well. This means that Nokia sold its Lumia phones in greater numbers than in the two previous quarters, as the company claimed to have sold 2.9 million Lumia in the last quarter of 2012 and Q3 of the previous four more.
In all, the total volume of smartphones in Q4 2012 were 15.9 million units , with as many as 9.3 million Asha devices, 4.4 million Lumia smartphones and 2.2 million Symbian smartphones. 
In the  press release, Nokia declares that they are happy because their expectations were exceeded despite the fact that the fourth quarter of 2012 was significantly affected by the global crisis and therefore users do not buy electronic products as always.
"We are pleased that during the 4th quarter of 2012 has provided a solid period in which sales have exceeded expectations and delivered profitability across the enterprise.  We focused on our priorities and as a result we sold a total of 14 million smartphones Asha and smartphones Lumia, while managing costs has been made ​​as efficient as possible, and Nokia Siemens Networks has delivered yet another quarter of very good
It 's still too early to talk about the end of the crisis, but the new commercial strategy based Windows Phone devices begins to show its fruits.

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