According to Digitimes Taiwan OEM's have urged Microsoft to provide more flexibility to enable smartphone makers to modify applications and the user interface on Window Phone 8 so that smartphone makers will be able to come out with differentiated devices, according to industry sources.
Apparently OEMs believe that hardware differentiation is not enough, and hence they are making calls for a differentiated software experience, which will most definitely kill the timely OS updates, if allowed.
"Microsoft should count on the launch of Windows 8 and Windows Phone 8 to compete with iOS and Android in the second half of 2012, since PC users will be more eager to take up Windows Phone 8 smartphones if they are familiar with Windows 8. As a result, Microsoft should adjust its policy to enable IT product developers to develop applications for PCs, tablet PCs and smartphones, therefore expanding the Windows Phone's ecosystem in a fast manner, the sources commented."
So far the only OEM allowed to customize Windows Phone was Nokia and so far we haven't done anything so far, but enjoyed the very good sales, mainly because of the commitment Nokia made to marketing the its Windows Phone devices.
Via Digitimes
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