Nokia VP Conor Pierce - We want to become a disruptive force in the smartphone market

Conor Pierce, vice president of the Nokia Western Europe in a recent meeting with distributors has clarified the position occupied by the current market scenario, requested their collaboration to improve sales of the Lumia smartphones and confirmed the willingness of company to become a "disruptive force" in the smartphone industry. 

This definition defines the contours of the different role of Nokia in the mobile market.The Finnish brand, in recent years has gone from a position of leadership to that of the "challenger" must try to regain lost market share.This role, according to Conor Pierce would require the need to carry on business in a more cautious, making thoughtful choices, which could reward the new trade policy of Nokia, provided to be seconded by distributors and retailers.

Conor Pierce held a meeting with about 120 partners for the distribution of terminals Lumia yesterday. During the meeting, the Nokia VP explained:

"We want to become a disruptive force in the market, but not a reckless force"

To achieve this, the cooperation of retailers is essential. main objective is to improve knowledge of the new terminals Lumia, which, as we recently pointed out,  there are still room for improvement in certain markets. Regarding this matter Conor Pierce adds:

"Almost half the UK population knows the Lumia. And 'enough? No, it is not.We take into consideration? Many do. They are buying? Many do. They acquire a sufficient number of users? No, do not. We will continue to improve the knowledge and consideration through retailers and call centers "

We recall that in the second quarter of the year Nokia has sold 4 million Lumia smartphones, a number twice that obtained in the previous quarter. A good start, but that can not be less than the search for new strategies to differentiate itself in the smartphone market:

We have a significant portfolio, an important partnership with Microsoft and a great start, but that does not make any difference unless we as individuals, and Nokia as a company, we do not do something completely different. And 'need to know what we need, realizing the fast, but not recklessly.

In his new role as outsider, Nokia is preparing to face third and fourth quarter interim that is likely to be characterized by the start of the sales of the Nokia Lumia Windows Phone 8 devices.

Source fiercewireless ,Via technobuffalo