Unique design and solid agreements with telecom operators will be the winning formula for HTC Windows Phone 8 devices

New statements from the leaders of HTC back to reiterate the significant investment that the company is taking to prepare a line-up of smartphones Windows Phone 8 winner. To further clarify the company's projects is always Jason Mackenzie, president of sales and marketing at HTC. The new statements make it clear what will be the main points of the business strategy dedicated to the new Windows Phone 8.

Unique design,  which could become a reference in the field of Windows Phone,agreements with major carriers worldwide and a space granted to the WP line-up that will no longer live in the shadow of Android terminals . This is the recipe for success of the WP8 of HTC. The statements contain in hindsight aspects to some extent unpublished, first of all the will to grow the product catalog in creating and supporting a balanced, essentially, the same number of Android devices, and Windows Phone.

In 2011, HTC has renewed only on one occasion the line-up of smartphones, introducing the HTC Titan and the HTC Radar in our market. Few news in 2012, characterized by the launch of HTC Titan II in the U.S. market earlier this year. The end of 2012 and early 2013 could be characterized by a different marketing strategy. Jason Mackenzie says about it:

"We want to grow and grow Android Windows at the same time"

Windows Phone will gain more and more weight in the overall line-up of HTC,which seems to be well prepared to face the competitive proposals. Its terminals WP8 will, in fact, a unique design . A design that could allow these products to be real portandiera the renewed Microsoft's mobile platform.

"A unique (industrial design) language for Windows phones, a language That can be held up by Microsoft as a flagship"

Will be crucial to the success alliances with telecom operators. Mackenzie, in this regard, confirms that agreements with all the major carriers have already been concluded, even in the U.S. market . This could be very important, given that Nokia, the main competitor of HTC in the field of Windows Phone, at the event on September 5 last year, is up on stage with AT & T, as previously assumed, nor made ​​known partnership with telephone operators.

"I feel very strongly we've got very practical carrier support in every region around the world Including the United States and I'm not talking about just one carrier"

While the date of September 19 is fast approaching, it is now clear that HTC places most of its hopes to return soon competitive in the smartphone industry to new terminals WP8.

Source Reuters