The head of the software design of Microsoft Windows Phone has admitted that the company has decided to focus hard on redesigning its mobile operating system entirely in response to the success of Apple's iPhone and the "sea change" that has brought to market.
Joe Belfiore, one of the first engineers who joined the team of Microsoft Windows Phone when he created him, has exposed some remarks in an interview to open The New York Times :
"Apple has introduced a sea change in the market and the industry in terms of the kinds of things that are able to offer the customer, which fascinated him. We wanted to respond with something that could be competitive at the same level, but that was not quite the same. "
Joe Belfiore , then continued:
"Once the iPhone has exploded on the market, Microsoft knew that the directors of its software, as it was, could never compete against Apple's new product."
In December 2008, Microsoft gathered his engineers to decide the fate of its Windows Mobile software, now rather dated. After seven hours of meetings, Myerson and his team decided to completely renovate the mobile operating system from scratch, from the roots.
After years of work and effort (not too many actually saw the debut in September 2010), Microsoft CEO, Steve Ballmer, was still undecided after giving a glance at the very first version of the new Windows Phone, but the team development, according to Myerson, was able to make changes suggested by him to make it up to its main competitors.
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