Windows Phone News: Ballmer discusses the price range for Microsoft's Surface tablet

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Monday, September 17, 2012

Ballmer discusses the price range for Microsoft's Surface tablet


A few weeks after the debut of Windows 8 and the long-awaited tablet Surface (RT), comes an interesting interview with CEO Steve Ballmer emphasizes that what is the importance of this step for the company, even compared to the launch of Windows 95, the founder of a successful series of OS.
Answering questions from Seattletimes, Ballmer reiterated that the advent of the new operating system will be impetus for all the PC market, maybe a little distressed sales but still thriving and economically important to the Redmond company, and of course hot topic of strong interest is in surface , which in October will add additional revenue to the company, provided that the expectations of the buyers are not betrayed and the surface tablets will affordable to the general public.
Ballmer has not revealed which of course will be the initial price of Surface RT, but did a little analysis of the tablet market by defining the limits of today: the Kindle Fire marks the reference point of the $ 200 for 7" tablet, formed that does not allow an exhaustive use of the content and objective limits, while the iPad " not a superexpensive device "will be the real opponent given its leadership in the segment. The Microsoft CEO has obviously maintained absolute reserve on the surface, which indicates some confidence in saying:
"I think we have a competitive product in terms of features ..."
Ultimately to know the price we have to wait the long-awaited event of October 26, otherwise you have to settle for a range between $ 300 and 700 / $ 800 emerged in this interview.
Ballmer did not, however, limited to only talk about the products, noting that Microsoft will change due to the sale of skin surface, moving from a house to a software only "devices-and-services company ", maintaining a close relationship with key partners they will continue to push Microsoft software through its hardware solutions.
Source Seattletimes

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